Page 1 — Buyer Psychology — There is three stages of the paid media journey (68% / 24% / 8% split). Showing exactly how implant prospects behave at each stage, what they search, what they watch, and the key metrics to track.
Page 2 — The Metric —
Side-by-side cost-per-lead vs cost-per-consult. A big change inside the dental implant marketing metrics. Additionally a 4 step funnel for higher conversions.
Page 3 — Content Formula — The 4-step emotional arc. Here is 4 emotional creatives to keep their attention as they watch your ad.
3 tips on what not to say in your creative.
Page 4 — Google Ads —
The broad match waste stat (73% budget bleed) vs exact match (4.2x conversion). Make sure your not wasting ad spend because of...